I never used to shop at Safeway but since moving inner city I've grown to love it. I enjoy how they price sale times. Not only do they show the sale price, they show how much you're saving and also the price per unit (in case you want to compare a similar item from a different brand).
It's a small enough store you're not spending hours shopping for groceries but yet it's large enough you'll find everything you need all in one store.
If they run out of rotisserie chicken at certain hours just talk to customer service and they'll give you a coupon for a free one on your next visit.