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| - The use of liquid nitrogen has burst onto the ice cream industry like no other, but whether it can transform the way we think about ice cream remains to be seen. The science behind the freeze uses organic ingredients to rapidly freeze ice cream to minimize the size of ice crystals to result in bigger flavors and thicker and creamier ice cream. At Creamistry, this big and bold approach to making ice cream is handcrafted in front of customers. A kid size scoop costs $4.50, single $5.50, double $8.50 and Nitroshake $7.50. Each order is limited to one flavor only. Additional cost could accrue when choosing a milk base, flavor, and toppings and/or upgrades. We came to Creamistry to learn the extent the "show" is translated into velvety flavors, along with other purported benefits through the use of organic ingredients.
During our first visit, we ordered a kid size Taro Ice Cream with coconut milk base topped with Cap'n Crunch cereal ($5). The best part of the ice cream was the ultra thick texture that made it substantive and difficult to melt. However, the Taro flavor was very faint and overwhelmed by the taste of the coconut milk. The cereal topping rendered good textures, but the cost of the kiddie scoop was too high for the lackluster experience.
To further our disappointment, the kid size Taro was noticeably larger than our small size Green Tea ice cream. I asked for the Green Tea ice cream to come with a coconut milk base and topped with marshmallow cream ($6.50). The taste of the green tea had depth, but the marshmallow cream was not a compatible topping because it was too mild for it to have influence. The server who delivered both cups to the counter was careless, and failed to see the inconsistencies in the serving between the cups, which further prompted our disappointment. This should've never happened, especially with the steep prices they charge for ice cream.
Two weeks later we came back for a kid size Thai Tea ice cream with organic milk and Cap'n Crunch topping ($5.95) and a small scoop of Black Cherry ice cream with organic milk ($6.95). Again, the highlight was the thick creamy texture. It was not as dense as the ones made with coconut milk, but it also reported to have more calories with less sugar and fat. The Thai flavor was good, but not great to warrant a return for more. I did enjoy the Black Cherry ice cream. It came with a decent amount of blended cherries, and the lighter profile was perfect for those looking for dessert after a heavy meal.
Our second experience fared slightly better, but did it enhance the overall experience of eating ice cream? Also, did the benefit of having thick creamy consistencies outweigh other genres of ice cream that cost less? Comparing apples to apples with other liquid nitrogen ice creamery, the cost of the ice cream here is steeper than others. For example, at Á la Minute, a small scoop costs $5, medium $6, large $8, and a pint $10. Comparing them to other organic ice creameries, Tara's Organic Ice Cream costs $3.80 for a small cup. iScream charges $6.25 for three scoops of organic ice cream. Comparing to other gourmet ice creameries, I also don't think Creamistry offers the kind of unusual flavors to be ranked in the class of Bi-Rite, Humphry Slocombe, and Salt & Straw that all charge less for bigger and bolder scoops and flavors without losing the creaminess.
Service was friendly on both occasions, but since there was no way to sample the flavors, it needed to be more knowledgeable and informative so customers can pick the combinations that are compatible and worthwhile. While I did enjoy the dense consistency in the ice cream, I also don't think it can serve as a single indicator to define excellence. Otherwise, the modern, well-lit décor and atmosphere is conducive for group hangout. In all, there were too many shortcomings in my repeated visits to change my beliefs in those that are keeping flavors fresh, affordable, and on the cutting edge. We will not be coming back.
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