We had the real deal Italian ice in south philly several years ago. This is the closest we've gotten to it out here on the west coast. Delicious! They have a wide variety of flavors of gelati. The custard is great too- kind of like a nice soft serve/ frozen yogurt.
I love the name, logo and text all over too. It looks really cool.
It's too bad we live in San Diego or we'd be here regularly.