This is my go-to grocery store.
Yes, it might be a little higher priced than other grocery store options in Madison, but the customer service, quality, and variety of food is worth it. They have a good selection of local foods in pretty much every section of the store and they are easy to spot because they are market with the distance the food traveled to get there!
Their deli, cheese, meat and seafood counters really don't compare to anywhere else that I go. The selection is large, the staff is knowledgeable, and the food is delicious. The cheese section in particular blows me away with the variety every time.
Aside from the some higher prices the only thing that I really can say bad about this place is that the parking lot is a mess if you come when it is busy - but that might have to do more with the mall and Target than the actual grocery store.