I love this concept.
(The Chipotle style serving has been discussed enough)
The ingredients are pretty good. I like that I don't get charged extra for shrimp or steak if I order the smaller kids bowl (which is just over $6 after tax). They all taste good and it's a quick, lighter option for lunch if you choose the right ingredients. Can't complain about the price.
Like Chipotle, I don't think the point of this place is to be authentic Asian food, who really thinks Chipotle is 100% authentic Mexican food? It's Asian inspired, and the idea works with the lime, pickled cucumbers, bean sprouts and mint/cilantro.
Will always come back for lunch or a quick dinner!