Success story one after another, I made it a mission to grab a cup on my 4th visit to 7SPM. Its raining and dreary so the nice, warm atmosphere of Not Just Coffee's booth was very welcoming for someone who's spent most of the morning outside. Time to unwind a bit.
Menu is simple and I saw they use Counter Culture beans from Durham, NC (a big plus already!). Service was quick with a smile and they have REAL glasses if you're drinking your morning Joe at the bar.
I got the "regular" cold brew coffee with room for syrup and cream (I'd estimate 1/2 oz. each). The flavor is what I would expect from Counter Culture but definitely different from a hot coffee. While still more acidic than most Cold Brews I've had, this delivers a bright, almost berry-like body and fared well to the small amount of sweetener I added. I'd dare say I could drink this without cream or sugar! It's mostly a singular note of flavor compared to other local roasters, but they nailed it. Very nice and I see why people rant and rave about NJC now.
For the price, you've got to remember that Cold Brew is a whole different animal. It takes significantly longer to brew (12-18 hours) and a lot more bean to produce. I've seen many brews that call for a 1:2 ratio of bean to water. All that bring said, you get 12oz of cold brew for $4. I'd consider this a fair price for the quality. You can find cheaper in grocery stores but you're not going to beat it for as fresh as this is.
I've ignored NJC for awhile and I think it's because I was afraid it would either be better OR worse than my favorite shop. I've got to say it's nice to finally change things up. Afterall, Charlotte's got a lot of coffee to offer!