I eat at Gould's once every other week. I trust their service and menu. Conducting business is the goal. I am 95% of the time meeting a business partner and talking business. Gould's ensures that the LAST thing I have to worry about is the food and service. Service stays in the back ground, I get consistent food, and those I bring have NEVER complained. This is the place for conducting business (although my wife and I enjoy the outside seating for dinner too).
The food is excellent and fairly priced relative to service and venue. I have never been disappointed on menu or with specials. I can see that Gould works to provide menu items that are staples and new options that offer options. I have had no complaints from family, friends, or business partners regarding options. So that leads me to confirm my own belief, that the menu has options.
I would also point out that you will be "seen" at Gould. I rarely go there without running into someone of importance or of note in Champaign-Urbana. Which adds to their value. When you know you will be seen or have a chance to run into business associates, it adds to your lunch and dinner plans.