FRESH POPCORN! REAL BUTTER!
Yes, this is one of those movie theaters: a real one that hasn't been made into one of the indistinguishable AMC/Marcus/etc. theaters. They serve real popcorn with real butter, booze, and other fine snackies.
You reserve your seats, huzzah! There's a nice little cafe area where you can sit at proper tables and have your food if you wish, or you can bring it with you into the theater. The seats are all fairly comfortable--if a tad worn--and you aren't sitting on top of your neighbors.
They don't play endless ads at deafening volumes prior to the movie starting, and I was surprised by how few previews they played as well. This upset me a little because I love previews, so 20 minutes of them usually doesn't bother me. Oh, well.
The only downside is, if you do want to go sit in the theater and wait, you can't because they play everything so close together there's only just enough time to do the cleaning. Curious.
I will gladly come back here to see a movie the next time I'm in Madison. Definitely worth the little bit of an extra drive to the other side of town.