The first thing that appealed to me was the genial japanese service. We sat at the bar and sampled the chef's recommendation. Had the yellow tail (good), tuna (good), urchin (so-so, not so fresh I think), and the Burning Man Roll.
The chef was excellent, very entertaining and offered good suggestions.
The wine list was limited, but adequate
The Ponzi sauce was very good
The also have a nice (and lively judging by the noise) teppen area.
This is a mainstream sushi place clustered in an area with a lot of restaurants.