This place is cool. They definitely play up the Spanish meaning of costa vida in the decor.. beach life. I like the surfing videos that play on the tv. People are comparing this to Chipotle but the only comparison is that it's Mexican 'fast food'. This is fresh tasting and delicious. Chipotle is like if Taco Bell and Subway had a baby (in my opinion).
The food is tasty, so flavorful and decent sized portions. It is a bit on the pricey side and their corn tortilla burritos are weird... more like quesadillas because they don't wrap them. Maybe the flour ones are different? I really like Mucho Burrito but this place is on par, although these guys are more expensive.