I hesitate to write a review - not because they don't deserve 5-stars, but because I'm really selfish about a place like this and don't want others to know about it. This is a brick-and-mortar (obviously) magic shop where I could easily see David Blaine or Penn and Teller stop by when they're in town - yes, there are cheap (literally cheap as well as tacky cheap) tricks and gags, but there are also high-dollar effects and illusions. They really do spend a lot of time and attention on each customer, which could *maybe* make you feel a little uncomfortable if you're just looking. Bottom line: If you want that "kid-in-a-candy-store" feeling, go here.