I've been going to Neutral since it was just Tim working on dumpster bikes in a garage that was falling apart. Now he's got a full staff working on every bike imaginable in a newly renovated shop. I've spent money at every bike shop in Champaign Urbana... Neutral is the only one I would trust with my time/money, and more importantly my bikes.
Mechanics: coolest
Prices: cheapest
Garden veggies: freshest
Shop dogs: cutest