There's lineups on weekends and holidays but the staff remains pleasant in spite of the waves of people. Tsujiri offers so many variations of matcha soft serve "sundaes", matcha beverages and matcha cakes. If matcha is your thing, this is the place. If you've never tried matcha, it's recommended you start with the matcha vanilla twist. There's just enough sweetness from the vanilla soft serve to compliment the matcha for the uninitiated.