Food: Korean BBQ. We ordered the Hobak Beef Combo. The Aged Short Rib was the best of all the meat. Next time, I would forgo this combo meal and just order all Aged Short Rib. We also ordered Jap Chae which they kept forgetting and finally it came at the end of our meal, which really sucked. This place is my husband's favorite, but I prefer the more traditional Dae Jang Keum (DJK), because I like the traditional side dishes and their jap chae is MUCH better.
Service: this is more service oriented than DJK because they cook the food for you (in front of you on the grill). I don't really like this, but my husband enjoys this level of service.
Ambiance: really cool how it's decorated so that you feel like you're in an outside street scene.
Cost: More expensive than DJK, so we call this the "fancy BBQ place".
Bottom line - food is better at DJK, but if you want a higher level of service and nicer environment, then go to Hobak.