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  • I have been a member of the iPic membership program for almost 2 years and have caught about 7 or 8 shows to date at this theater. The seats within the actual theater are nice and the acoustics of the screens are pretty good. I always book the premium plus seating and without fail all the premium plus seas are fairly good except for Seats 7 on the right side of the premium plus seating area. Both time I have sat in this seat it felt like I was too far to the right of the screen to see properly. The experience itself within the actual iPic complex leaves a bit to be desired. One thing I have noticed for example is that the sizes of the complimentary popcorn have gotten smaller over the past 2 years. This is a cost savings move (although seriously...if 3 extra ounces of popcorn hurts the bottom line so much the iPic management and investors should concentrate on real cost savings like sending home extra personnel on slow nights or paring down the wine inventory instead) but iPic members who frequent the theater notice sneaky moves like this. The food and drink selections are diverse but as many others have noted the service is very uneven in the premium plus area and three times I remember distinctively having to go and hunt for a waiter while the opening scene was about to or had started in the movie. The entire premise of the premium plus seating area is personalized service and the Scottsdale location is very uneven in this area. The other aspect I will comment on are the attitudes (this is not a knock to mgt of IPic but an issue with a lot of the clientele in the Scottsdale Quarter) of the other patrons in the Salt Lounge and Adjoining Tanzy restaurant. The attitudes, which are laughable (who has an attitude because they live in the backwards Phoenix area, have a $700 car note, live in an apartment and like to front like they are special because they are spending the little money they have left in the Scottsdale Quarter) are a bit of a turnoff. Although the attitudes of other patrons may seem trivial, it is a factor that I am sure keep many away from IPic theater Scottsdale after only one visit. I have had a chance to check out one other iPic in Pasadena, CA and the patrons were normal people, not the plastic (in many ways) creeps that abound in the Salt Lounge, Tanzy and the Scottsdale Q in general. To expand on that point; iPic Scottsdale is no longer the only premium theater chain in the Phoenix area. I have in the past 6 months visited both Ultra Star Cinemas in Scottsdale and the AMC Esplanade Dine In on Camelback in Phoenix and found both of these theaters a more enjoyable experience than iPic. Competition is a good thing and hopefully the Scottsdale iPic can tweak its offering a bit (cant do much about some of the clientele but that's another matter) to keep iPic members like me but the proof is in the pudding and lately I prefer to have my pudding at Ultra Star or AMC Esplanade.
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