Absolutely wasted potential. I blame the ridiculous PAYMENT REQUIRED parking structure. It's currently $3 an hour up to $12, and validation will only give you a two hour credit (except AMC, which gives four hours). With Phoenix being a sprawling "driving city" there is no reason for charging like this, especially when much nicer shopping and restaurant destinations are absolutely free.
This is definitely not a destination shopping/restaurant center. I would say don't bother unless there's a specific restaurant here you really want to try.