While we didn't see the episode of Cupcake Wars that Sweet Tooth Fairy apparently won, it was still fun to go and find out what winning cup cakes taste like. Even though I'm not a huge cupcake fan, they were really good, moist and the variety and creativity of flavors was impressive. My daughter loved hers and was excited to learn that first time customers get a little free sample of their choice. The Fairy store is clean and nicely decorated to inspire memories of a quaint little bakery or your grandmas kitchen and it's comfortable to hang out and eat there. STF is not really located in my sphere of influence but if we are in the area we would stop in again.