Friendly staff, good variety in selection, great prices in a judgement-free zone.. what more can you ask for? There's always at least one or two promos going on in-store.
As far as adult stores go, this is one of my favorites. I've literally wandered the aisles for an hour and wasn't overly hassled, nor did they tire of my questions.
Much cheaper than Deja Vu, and a vaster selection; especially with the toys, videos, and lingerie.