Sad to say, I don't really understand the hype. Maybe I just didn't get a dish that satisfied my Korean BBQ craving... I ordered the BBQ Bulgogi for $13.95 and thought it was A-OK. Additionally, the side dishes did not WOW me either. Kimchi wasn't as spicy or maybe it wasn't fermented too long? I did like how the sea weed wasn't too salty. Maybe next time if they throw anchovies and rice cake on their side dishes, I'd be impressed. I really wanted to like this place and recommend it as the #1 place in Az, but I just didn't have a overall satisfying feeling. I'll have to give this place another try and see if I feel the same way.