A cooler version of the Anthropologie home section because a) it's from Montreal and b) it's more independent. Apparently the owner buys many of the items personally.
Like Anthro, though, it isn't cheap for the league of homewares that it is in. VdeV and Anthro are in the funky/whimsical category; this is not fine china from Ashley, obviously. The stuff is pretty industrial and hip, not ultra classic and luxurious.
Similar to a store like Anthro, part of what you're paying for is the convenience of curation and style. If you're feeling thrifty and creative you can just use a place like this as inspo and then run around town curating your own perfect collection of knickknacks. If you're happy to pay a small premium on a good Canadian business with an eye for cute design then come on down!