Whoa this place is so cool. We went here looking for a present for a gf who's into photography and they were open late because there was a band playing a promo-gig. The atmosphere is like a cool ass loft and the band playing there just felt right. The design and lay out is so awesome that you just wanna buy a toy camera and start taking pictures. There's a bunch of cool camera's and accessories along with picture books so you can get an idea of the results of different combos of lens/films/flashs.
At first I was like ok.....i have an app for that but honestly you become enamoured with this store and you just wanna buy everything and become a photographer. The staff are chilled out and very helpful even if you think a camera is a magic soul capturing box or if you know everythign there is to know they are very unpretencious and will vibe with you. This place is just cool.