I know Big Carrot is more expensive than other natural food stores. But I have to say that when I called them about how to take a specific product they knew their stuff! And when I bought products in the past they were always helpful, instructive and knowledgeable.
I don't like to do this but I bought a product from another natural food store and they were kind of clueless when I called them with questions. I knew if I called Big Carrot they would be able to answer my questions and they did. I felt reassured and confident about how to take the product and their answers.
There isn't another natural food store with the Big Carrot's community or environment. If I made more money I probably would support them more. And they are a co-operative where the employees also share in the profits. I don't know any other natural food store or business in Toronto that does that.