The juice bar looks impeccable, the branding is adorable and the juices taste great. I especially love all of the health benefits listed right on the juice. I think the price is reasonable considering it is all organic and cold pressed. I would rather pay a couple extra bucks for a fresh, organic, raw juice then to have those bucks in my pocket and a belly full of pesticides. I especially love the Keep Well juice. It has cayenne and turmeric in it which makes it highly anti-inflammatory. Love this place!