I can't imagine giving Fromagination any less than 5 stars because this is how a business should be run and operated in Madison and anywhere else.
Fromagination is amazing for a lot of reasons, but to put it succinctly and bluntly: the only deficit this place has is a lack of seating for customers. That's it. No, really! (OK, it's a little pricey--but you pay for what you get here.)
The business has incredibly knowledgeable, helpful, friendly and mild-mannered staff that are willing and able to help you out without being pushy or ostensibly arrogant about it. Their cheeses are fantastic, but the sandwiches.
Oh. My. God. I went to Jamba Juice shortly after to get something to drink and I just had to try it there. I left because I was getting stared at for making so many noises about how damn good my chicken sandwich was!--if you had one, you'd be making them too! Fresh French artisan bread with good chicken and fresh lettuce? With what I believe is a fontina cheese? SOLD!
I also want to give them special props to selling other local Madison businesses like Gail Ambrosius; I was so tempted to get something else, but I'll just have to make that my excuse for coming in again!