I have totally mixed feelings about bev-mo but I do have my card and I just got a coupon in the mail so that means I have spent at least $250 there. I try and avoid any corporate giants but I make an exception in this case. When I lived on the other side of town I only went to plaza but I can walk to bev-mo so I am pretty frequent here. I can say as a beer and wine snob of sorts they have a very good selection of beers. The wine selection is adequate especially if you know wines, there are a lot of safe picks on the shelves. I love the fact that i can pull in and do a one stop gift shop. They have the wine bags with tissue paper and cool stemware along with party food. The liquor selection is good and you have all your mixers right there, I like that too. Another thing that I love about bev-mo is the keg selection, it is hard to find a good keg in this town, unless you think American sh-will is good. I am talking imports from Belgium and fine domestic craft brews. I can say that convenience is not cheap but I like being able to go in and get everything I need, They also have a good selection of micro soda's which is cool!