Extensive selection of grocery and frozen foods for people with food allergies or those who prefer to buy organic items. They also have a large fish section, and also some organic meats. I am a vegetarian and gluten-free, and the frozen selection is incredible - far more impressive than any specialty grocery store I've ever been to. Produce is also all organic, and about the same prices you'd find at Whole Foods. The store is less gimmicky than Whole Foods, and just more low key overall. This was a plus for me. They have an AWESOME bulk section, including grind-your-own peanut butter (also honey nut PB and some other selections as well), bulk and organic maple syrup, among many other interesting selections. Grocery and frozen items cost the same as I've seen them elsewhere.
If you're shopping for people with food allergies, vegetarians, or looking for organic produce and meats, this is very much the place for you.