This place definitely lived up to the hype!
My husband and I met a couple of friends here last Saturday for a late breakfast. Of course, by that time, the line was already out the door between the hungover college kids and the odd couple from the farmers market. We were a bit skeptical at first, but we decided to wait it out, and it was definitely worth the wait. They were moving people through quite quickly, so we only waited for about a half hour.
The atmosphere was very fun and friendly. The decorations fit the bill with even a chandelier made out of whisks! You order at the counter and find a seat for them to bring your food out. They have a self-serve water and coffee station. The kitchen window is close enough to be able to see them cook the food and all of the different orders people had!
I ordered the breakfast burrito and it was way bigger than anticipated. My husband went for the "Blind Special". (They have this fun little idea where if you order the Blind Special without asking what is in it, it is half price--if you ask what is in it, it is full price! The special changes weekly.) It ended up being a zuchinni and onion pancake type thing, with an egg and fresh greens. I thought it was delicious, but my husband was a bit disappointed due to it being vegetarian.
Overall, the price for such high quality breakfast and service in Madison is a great deal! We will definitely be going back the next time we are downtown--even if there is a line!