I had a great shopping experience there! We met on a Saturday to discuss what my fiance and I were looking for and Joe walked us through every step in designing my ring. It came out EXACTLY how I wanted, actually probably even better! As far as the "Jessica G" review goes, he doesn't have a store, his stuff is all pretty much custom so I don't believe she actually went there! He sell real diamonds as well as gemstones so don't let her negative review affect your decision, they were great! I would and have recommended them to everyone I know looking for a jeweler!