I ate here last week and I really enjoyed the burger, fries and decor in this place. I've always thought there is only so much you can do to gussy up a burger and fries. The Zinburger and double truffle fries with aioli had some unique ingredients and tasted great (love the onions caramelized in Zinfandel.) The meat used in the burger is fresh and high quality and they cook it to your specification. Ya you're going to pay more but for $15-20 you're getting a much nicer product than the typical $10 bar burger with fries.