I will have to say that this place may or may not have great athletic apparel but not for the cost. Let's do some comparison, Under Armor. A company used by almost every pro athlete in current day and age. Even THEY do not charge as much as this place does. Yes, they have a very trendy store in a trendy area with trendy (and I will say knowledgable) staff, with trendy posters and trendy (as Ashley H. put) Kool-Aid. In my opinion this place has no other reason to be charging the prices it does other than it is Trendy. And is what Kim Kardashihoon or Madone-a wears.
Again, it does seem to maybe have some quality product but can anyone really justify the price? Now these reviews are supposed to be opinion based and etc. So i can't judge anyone who shops here because where one person would think it was crazy to spend that kind of money on those kinds of products another person would do it until the cows come home.
So what i'm saying is yes it is overpriced even by probably the people who buy that stuff standards but maybe thats what they want to do. And finally Men's selection is microscopic.
That is all!
Just a quick side update to just how difficult Lululemon has it... http://management.fortune.cnn.com/2013/03/22/lululemon-pants-problems/