Sprinkles was the first cupcake bakery I've tried and will probably be the last. Since the cupcake trend exploded I have tried many other cupcake bakeries challenging them to be better than Sprinkles, but most all have failed. I love the variety of cupcakes and the mass amount of frosting. I haven't had a cupcake yet that I don't like. I have loved them all and they love my hips. They are great for gifts and still are #1 in my mind for the best cupcake bakery.