The first cupcake I had here was the best cupcake I've ever had--a pumpkin cheesecake cupcake. Unfortunately, they haven't had these again on any of my visits since and none of the other cupcakes I've tried have been as good, although most have been tasty. The service is always okay--not rude but also not especially friendly. I think if they would try to be a little more personable they could drum up more business, because they have a good product and good business idea. I actually liked their old location better, but I can see why they moved, because the old one wasn't very visible. I think more parents and little ones would come to the new location if they would make it easier to enter with a stroller. Overall, they have a better space than their close competitor and a comparable product, but I think the reason their nearby competitor is always busier is because of the friendlier service. Just Baked is definitely worth a try and I hope they stick around and keep coming up with great cupcakes.