Not the best looking Fry's in Phoenix, it's much better than the one on 44th Street and Thomas ( which has a security guard up front! I won't shop there again ). Anyway, this Fry's has amazing customer service. Every time I go there, the staff is extremely helpful. And at the end, the cashier asks if I found everything I needed. So, in fact, I didn't find the diet Mountain Dew and they went in the back and got it:). The employees are so great there!