I found the website and did check this place out with the BBB and local police department. I called and received a prompt call back. Eric was short and to the point on the phone, and made an appointment quickly.
I arrived and didn't know what to expect. Eric was very straight forward, professional, and made the process very educational. It took him all of about 10 minutes to tell me the quality of my gems (which did match what my appraisals were that I left at home) and what he would pay me for each.
It was an emotional day... getting rid of all my diamonds and gold but he has a way of making you feel okay. He made me an offer on all my items, but said I could probably sell the diamonds for more on my own, but if I didn't, I could bring them back. He ended buying my gold which was more than other places I had done due diligence at who claimed to pay the highest prices for gold. Eric appeared honest with his intentions, as I know he's in the business to make money (aren't we all) but I felt he was very fair.
I would highly recommend this place to anyone looking to sell jewelry or gold.