True, TCBY has brought itself into the 21st century in order to compete with all the other self-serve frozen yogurt establishments that have been cropping up everywhere. I've tried about 10 different chains between FL and NC and they are all fairly comparable in my opinion. And, they're all priced pretty much the same. So what's the one factor that can make or break a place? To me, it's attitude of the staff. They need to be welcoming, friendly, polite, and encourage you to try different flavors if you like. If I feel like I'm just a bother to the person behind the counter, there are too many other places I can go. I visited this store on a Thursday evening around 7:30. There were only two other (elderly) customers in the shop. When I came in, I was not greeted. I had to ask to sample a flavor and the man behind the counter grumpily asked how many did I need. After that I was on my own. As I was about half way through, he took a cell phone call to the back room. He did not come out until I was at the register. His only question was, "do you want your receipt?" I paid and that was the end of our communication. Will I be coming back here? NO. There are too many other places that are just as good if not better who are a lot more polite and concerned about the customer.