Fresh and Easy was way better. I do not see how they will stay in business long. Vitamins and Supplements plus some all natural (but packaged) products. No way this is a better business plan than Fresh and Easy was. Its like a healthy convenience store merged with a GNC. I see how it appeals to hipsters and all natural gluten free people but ultimately you will still need to shop at a major grocery store, this place does not replace a Smiths. The parking lot is never full. Stopped in to grab steaks because it says MEAT on the signs but it is not a meat store by any means. If you like to eat all natural stuff and take vitamins and junk instead of eating healthy and working out then this place is for you! Total FAIL in my opinion.