OMG! I can not possibly say how amazing my experience at this little shop was. The owner has been in business for about 25 years and his partner has been with him for about 20 of them. Both men look the type that you do not want to mess with, but are nicer then nice. Not only do they welcome you in to their little shop, but also personalize it by introducing themselves and thanking you for walking in to their shop. As I told them that it was my first piercing, Jim smiled and said I could relax while i chose a ring as i was in good hands. It really was exciting and comforting. My belly button was pierced quick and efficiently and did not really hurt. It felt more like a pinch then actual pain. All in all I highly recommend this business and wish the business a lot of success.