I have only gone to 2 barber shops in my lifetime. I lived in Paradise Valley until I was 12 and went to a shop there from birth. When I moved to Scottsdale my family started going to Gio's. I have been going there for about 15 years now and have since moved about 30 minutes away from Gio's and I still make the drive. It is an amazing shop with great people. It is a great price and a wonderful value. Don't save $5 on your haircut by going to some big chain with inexperienced barbers who don't know you or care what you end up looking like. I went to Franco initially but he sadly passed away several years ago, so I've been going to the owner Gio ever since. It really is a great shop and if you're looking for a place to get a solid cut, definitely look no further. My whole family visits Gio's and we wouldn't go anywhere else.