I was thrilled to find a coffee shop when I moved into the Mount Pleasant neighborhood but I have been a bit disappointed.
The decor is nice but there is something a bit lacking. I think it is because the place is a bit uninviting; neon open sign, wrapped food & radio music. Also the coffee is generic for the price.
To compete in the cafe industry I recommend going with a better coffee bean (e.g ethically sourced), some books, and some non mainstream music. It wouldn't take much to make this a go-to place for me being it is just around the corner.