After first discovering Rita's on Mill Ave in Tempe, I was very happy to find that a new location opened up closer to my house. Just like the other location, it's got a great atmosphere with a friendly, helpful staff. They have no problem giving out samples, which is great since there are so many flavors! I like how they have different flavors every day, too; it makes it even more fun to go since I never know what they're gonna have. I also like that some of the ices are "cream ices," some are regular, and there are occasionally sugar-free options. You can get 2 flavors together, which is good since I can never decide on just one.
Haven't tried the ice with custard or gelati yet. However, favorite flavors have to be the S'mores cream ice and the Swedish Fish. Yum!