I agree that these are hands down the best cupcakes in Madison! I especially love the apple crisp cupcake with the cream cheese frosting. I ordered a birthday cake there (chocolate with a sea salt caramel filling topped with chocolate) and after having a bite was in heaven! My guests proclaimed it the best cake ever and everyone wanted some to take home which I reluctantly let them:) Their shop is gorgeous and inviting and the customer service is so personal that I visit more than I should. The flavor combinations are creative and you can tell that everything is made from scratch in house. Don't pass up the pumpkin cinnamon rolls- they are addicting!!!