I consider myself a connoisseur of haunted houses and I feel the difference between a mediocre house and a great house is the details. Are the actors 12 year-olds in rubber masks, or are the actors paid and trained performers? Am I walking through black plastic strung between plywood, or am I walking through detailed sets. For me it's not about being started, but about immersion into the environment.
This is where the Scarehouse excels. The actors are clearly trained performers, and they enjoy their roles. The sets are detailed enough that I notice things on my second and third visit that I had missed on my first. I feel immersed in an environment rather than as if I am walking through a haunted house. There is a focus on the things that are truly psychological scares over the easy startle scare, although there is no lack of startles.
They also focus on monitoring and pacing the groups so that the groups are not crowding each other, so that you are moving at your own pace.
For me, the Scarehouse provides a great experience that allows me to look forward to Halloween season each year.