This store catches everyones attention almost right away with the big red and yellow M&Ms hanging from the side of the building almost like the gatekeepers of the pearly white gates of M&M's heaven. I will say that the store has multiple levels of visual coolness factor to it, but other than that, its a big store filled with overpriced M&M's and M&M's merchandise. Like I said, the store looks cool and all but don't expect much more. The kiddos love it, just prepare to spend a good chunk of change. Tourist trap for sure.