I've been meaning to see what all the fuss is about but every time I walked by, there was a line-up. And I'm NOT standing in line for ice cream... roll my eyes.
So was walking by mid afternoon and there was no line-up so we popped in.
So it's just expensive soft ice cream. But it's pretty good expensive soft ice cream. (I prefer soft ice cream over regular ice cream.) I can't think of where else I'd go to get better soft ice cream... so I guess I'll be going back for more of that expensive stuff :-)