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| - Lazy Dog provides us with a perfect example of average. Good, but not great. A true 3 star restaurant in every way.
Let me break it down for you:
* The food is good. It is not great, but it doesn't try to be. The architects of this place have sought out to appeal to the largest percentage of tastes. All the right options, all the proper ingredients so that everyone can find something. It is the "smart business" way of doing restaurants, find the middle of the road dishes that appeal to the greatest number of people. This approach is very popular with the large corporate chain restaurants.
* The service is good, but does not stand apart. Great service can only come from one place - it comes from servers who love what they do. There are several ways servers get to the point where they love what they do: great money, great schedule, great coworkers, great food, great management, great clientele, great location and great reputation are all factors that can affect how servers perform. This typically occurs when there are more "great" than "good" factors in this list. From the looks of it, Lazy Dog must have mostly "good".
* The prices are poor, to say the least. Yes, I understand that the location is prime and rents are most likely higher than many areas on the east side of town (no offense to East Siders). But no matter how you try to paint your picture, people always have a sense of value when they eat out. We all have this inner voice that can accurately balance the price point of the meal to the overall quality/quantity. A good tasting meal that comes in large portions and is inexpensive is always a winner. A good tasting meal that comes in small portions and costs and arm and a leg is always a disappointment, except in the case where it adds a notch to our culinary bedpost (i.e. a meal at Masa in New York City, which costs $585 per person).
Lazy Dog will be a success, mostly because of the disposable income crowd who, amazingly enough, always have the worst taste when it comes to food (yes, I did mean to offend them).
Lazy Dog will always follow along with its namesake and keep making dishes that are just average. They will never takes risks, they will never go out on a limb. Their offerings will be good but not great, the prices will always be too high for their portions and their service will always be mediocre...
...because that is the great American business model for success - be average.
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