Everything in the store looks so pretty and precious. I popped in here to find birthday gifts for my foodie friend. Besides cheese, Fromagination also carries gourmet preserves, some wines, mustard, tea etc. It could be little overwhelming at first glance, especially the place looking so posh unlike most of Madison. But the staff are friendly, and willing to answer questions and help you select products.
After picking presents for my friend, I decided to pick few more stuff for myself. I knew I had to grab the handcrafted marshmallow when I saw it. The staff also recommended me a chamambert cheese called Fromager des Clarines - which was so phenomenal. The creamiest delicious cheese ever. Now I'm hooked.