Cosmetic World is about a 5/10 on the customer service scale. This store is for customer who does their own research or already knows what they want and needs clarification - not hand holding. In return, you get great prices for quality products. I rarely walk into this store and leave empty handed. They always have what I am looking for. The staff can occasionally be tactless, which is why I am giving a four and not a five. I am a product junkie, so I need my stuff - but I ignore their guff and just get the hell out.