There's about three stores that have these same clothes and this is one. It's all geared towards the teens 20-something's. You really need to be on the slim side to fit into these. They're stylish to a point, pretty basic, lots of plaid and ruffles. Store tries to play off the "So Cal" vibe. I moved to AZ from SoCal and don't remember quite so much plaid and ruffles but I'm not they're demographic so what do I know. They do have a good selection of clearance merch usually with an additional markdown of 40% so deals can be had here. My only complaints are the lighting which is very minimal and directed. It's weird since you'll never be in that type of light in real life. My other complaint is the music volume. Yeah, I sound old now but seriously this place makes it hard to hold a conversation loud. If this was one of those stores where every employee feels the need to chat you up I'd appreciate the high volume more but it's more the type where you have to search them out. Oh and would a name tag be too much to ask? It's play the who works here game.
FYI they do like to use soft porn in their in store ads so if you're pruddish i'd steer clear.