Called to ask about the cost of an upcoming procedure and got the old slight o' hand trick. "Call your insurance company", she said. I countered with, "The Doctor sets the price. What is the price?" They wouldn't tell me. Now, while I understand how the game is played, it comes down to a matter of trust. If I am to trust this doctor with my medical needs, surely I can trust them to simply be straight with me about the cost of the procedure. We're all adults here. What other industry lacks transparency as much as healthcare?????