I just signed up for a membership today and must say that this is a VERY nice facility! I was extremely impressed with not only the friendly staff, but everything seems super clean (i.e. it doesn't smell like an old sweat sock) and the equipment looked very well maintained.
I don't think their monthly membership fees are that much out of line with what is out there at other places, but there are a few other fees tacked on. With that said, if the extra fees contribute to the pristine maintenance of this place, then I am happy to pay them.
The kids daycare rooms looked like fun - I think my kids will have a blast there.
Now I guess the rest is up to me to take advantage of what they have to offer.